Facebook to celebs: Play by the rules when promoting products

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Prepare to start seeing more celebrity-endorsed ads on Facebook.

The social network is now extending its rules about how verified profiles can share branded posts, officially letting stars and influential personalities monetize their Facebook audiences — something that was already happening but wasn't allowed.

While celebrities have always used Facebook as a soapbox to push the brands that sponsor them, the company's rules had technically banned profiles from such practices in an attempt to curb aggressive marketing and keep ads within its own sales arm.

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